Your actual feed should be a cohesive, lightly edited grid of professional/portfolio shots. Since Instagram is first and foremost a marketing tool for your business, your top priority should be posting what potential clients will find interesting as opposed to other designers. The key, when deciding whether or not to put something on stories, is to consider your audience. If you haven’t jumped on the Stories wagon yet, now is the time! Stories are a great way to show “the process.” Followers love being able to get a glimpse behind the scenes and see how the professionals do it. To have an engaging presence on the platform, we always recommend posting a minimum of six times a week and adding to stories daily if possible.
When you’re running a small business-and specifically in the interior design industry- Instagram can feel like a full-time job in itself. Coming up with new Instagram content ideas for interior designers can be daunting.
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